WEYMOUTH, MA, ISSUED FEBRUARY 17, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services, recently partnered with Celliant® to bring the manufacturer of the leading proprietary responsive textile technology to the Outdoor Retailer Winter Market 2012, held January 19-22 at the Salt Palace Convention Center in Salt Lake City, Utah.

The Outdoor Retailer Winter and Summer Markets are recognized as the trade show venue of choice for the outdoor specialty industry.

Hill & Partners brought Celliant® to the prestigious industry show with a 20×30 island booth divided into a corporate branded lounge area and a demo section that showcased the science behind the patented Celliant® technology.

The corporate branded portion of the popular booth utilized aluminum panels to create a back wall that highlighted the company’s dimensional logo.  The stylish backdrop was partnered with a comfortable seating area and halo-lit graphics that imparted the history of Celliant®.

The demo component of the predominantly gray, green and blue two-sided island exhibit featured a 20-foot long display area where half sphere domes charted the development and manufacture of Celliant®.  Thermal cameras illustrated the effects Celliant® has on the body, effectively calling attention to the product that is considered revolutionary technology.

Celliant®, manufactured by Hologenix, LLC of Santa Monica, CA is an evolutionary, patented technology that harnesses and recycles the body’s natural energy through the medium of fibers. The unique technology incorporates thirteen optically responsive minerals, embedded into the core of the fibers, which modify visible and infrared light.

“Working with Hill and Partners has really helped to grow our business,” said Seth Casden, CEO of Celliant® and Hologenix, LLC.   “Their design creativity and ability to work under extremely tight deadlines has enabled us to present our technology in the most cutting-edge manner possible. We would recommend them to anyone looking to create a fresh look for their brand.”

“It was a pleasure to bring Celliant® to Outdoor Retailer Winter Market with an inventive booth that placed the spotlight on this innovative and proprietary product,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full service and turnkey solutions for custom exhibits, rental solutions, corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

About Celliant®

Celliant is a revolutionary, patented technology that harnesses and recycles the body’s natural energy through the medium of fibers. Celliant’s applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world’s most recognized name brands. For more information, visit www.celliant.com.

WEYMOUTH, MA, ISSUED FEBRUARY 9, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services and named as one of the Boston area’s fastest growing companies, recently partnered with Polartec® to bring the recognized world leader in technical, performance fabrics to the Outdoor Retailer Winter Market 2012, held January 19-22 at the Salt Palace Convention Center in Salt Lake City, Utah.

Hill & Partners brought Polartec® to the prestigious show with a 40×50 bi-level booth that focused on the company’s Polartec® NeoShell® product line.  The inventive exhibit illustrated the benefits of the most breathable waterproof fabric on the market, Polartec® NeoShell® using overhead signage featuring high-definition images of real-life athletes and adventurers.

The booth’s eight foot ground level tier offered six iPad demo stations to provide details about the breathability of proprietary Polartec® NeoShell® waterproof fabrics.  The internally lit demo area was enhanced by colored lighting and textured panels that simulated water flow, adding an organic look and feel to the predominantly white, red and silver exhibit.

In addition to the new Polartec® NeoShell® line, the booth highlighted the company’s other high-performance fabrics for sports and active wear.  Polartec® revolutionized the world of outdoor clothing with the invention of fleece in 1981 and now builds everything from lightweight, wicking next-to-skin fabrics, to insulation fabrics, to extreme weather protection fabrics.  Polartec® fabrics are utilized by the best clothing brands in the world and by all branches of the United States military.

Hill & Partners’ full-service expertise included coordination of a highly successful in-booth event in celebration of recent Polartec® NeoShell® awards.  Held on January 19^th, towards the close of the first day show, attendees were invited to enjoy refreshments and entertainment by a DJ at the popular Polartec NeoShell Awards booth party.

“Polartec® has been a valued client of ours for the past 16 years and we’re proud to have the continuing opportunity to deliver their branded message to audiences throughout this country and Europe,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full- service and turnkey solutions for custom exhibits, rental solutions, corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

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WEYMOUTH, MA, ISSUED FEBRUARY 2, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services and named as one of the Boston area’s fastest growing companies, recently partnered with Unifi to bring the innovative producer of textile solutions to the Outdoor Retailer Winter Market 2012, held January 19-22 at the Salt Palace Convention Center in Salt Lake City, Utah.

The Outdoor Retailer Winter and Summer Markets are recognized as the trade show venue of choice for the outdoor specialty industry.

Hill & Partners brought Unifi to the prestigious industry show with a 20×30 custom exhibit that successfully promoted the company’s REPREVE® fabric, made from 100% recycled materials.  Bold updated graphics drew attention to the exhibit’s theme – “Let’s Give More Bottles a REPREVE®”.   Highlighting the popular booth was a story board that explained the process involved to transform plastic water bottles into a jacket made from REPREVE® fabric.

The booth was fronted by an alcove featuring two halo lit 42-inch monitors mounted to satin ice acrylic.  The information stations added depth and dimension to the impressive exhibit and effectively relayed the story behind the REPREVE® product line.

The sustainable nature of the REPREVE® product was underscored by a variety of elements including bamboo pulp panels and synthetic grass made from recycled fibers.  The integration of white, silver and green further enhanced the fresh, appealing appearance of the subtly architected exhibit.

Unifi, headquartered in Greensboro, NC, is the leading producer of multi-filament polyester and nylon textured yarns and related raw materials.  Since its founding in 1971, Unifi has provided innovative, global textile solutions and unique branded yarns for customers at every level of the chain supply.

“It was a pleasure to bring Unifi to this premier trade show with a stylized booth that caught the attention of everyone on the floor,” said Michael McMahon. President and CEO of Hill & Partners, Inc. “And we’re proud that we were able to design a booth that not only placed the spotlight on Unifi’s proprietary product but also addressed core environmental concerns in general.”

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full service and turn-key solutions for custom exhibits, rental solutions, corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  Hill & Partners is recognized for producing superior branded environments and providing complete client program support and services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

WEYMOUTH, MA, ISSUED JANUARY 26, 2012…Hill & Partners, Inc., a full-service trade show exhibit design firm, recently partnered with Samsonite,  bringing the worlds’ leading luggage manufacturer to 2012 International CES® (Consumer Electronics Show) held January 10 –13 at the Las Vegas Convention Center.

Hill & Partners designed and managed a powerfully-branded 30×30 double-deck turnkey rental property for Samsonite at 2012 International CES®, the largest consumer technology trade show worldwide.  A “shopping experience” atmosphere was created through display of Samsonite’s full line of laptop bags, backpacks and travel accessories.  A second level meeting room provided visitors the opportunity to speak privately with company representatives.

Samsonite introduced a trio of new products at 2012 International CES®; VizAir™, Perfect Fit™ and Tech Locker™.  The proprietary laptop bags, backpacks, sleeves and shuttles reflected the “Ready for Anywhere” tag line for the trade show that each year introduces new trends and technologies.  The new products complement the Samsonite “Adapt to Any Job” and Take on Any Assignment” lifestyle campaign.

“Hill & Partners were Rock Stars for us at CES! The level of service provided was unbelievable, with every detail well taken care of,” said Stephanie Goldman, Director of Marketing Communications at Samsonite, LLC. “Everyone was thrilled with how the booth came out.”

Headquartered in Mansfield, MA with locations throughout the world, Samsonite is the foremost manufacturer of contemporary luggage and travel accessories.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We couldn’t be more pleased with the response this exciting booth received at 2012 International CES®. From showcasing the company’s brand and product lines to highlighting its three new innovations, our partnership with Samsonite at this prestigious trade show was a huge success.”

About Hill & Partners

Hill & Partners, Inc. is a unique team of branded environment specialists who provide complete full service and turn-key solutions for custom exhibits, rental solutions, corporate interiors and modular displays. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter

The Braintree-based non-profit organization, dedicated to building affordable homes in partnership with families in need, received an additional sum from Hill & Partners earlier in the year resulting from two marketing campaigns.  The firm donated funds to South Shore Habitat for Humanity during its “Like Us” on Facebook drive and a subsequent marketing campaign that showcased its move from Quincy to offices in Weymouth.  The “We’re On the Move” campaign asked visitors to the Hill & Partners website to participate in an online game; for each person who did, the firm made a donation to South Shore Habitat for Humanity.

Over the years, staff members at Hill & Partners have also volunteered their time to assist with building projects for Habitat for Humanity, taking to heart Habitat’s slogan “Neighbors Helping Neighbors.

“We thank Hill & Partners for developing a creative fundraising and marketing plan that supports our mission of building affordable housing,” said Rajani Mitchell, Development Manager at South Shore Habitat for Humanity.  “Their energy and commitment to our programs is remarkable; from employee volunteer days and internet fundraising campaign to their generous donation of $2500, Hill & Partners exemplifies the true meaning of corporate partnership.”

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “Our team has a strong commitment to philanthropy and feels privileged to contribute to many charities… and in particular to an organization like South Shore Habitat for Humanity that assists so many families throughout the South Shore and Greater Boston area.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past sixteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

WEYMOUTH, MA, ISSUED JANUARY 5, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, will partner with Samsonite to bring the worlds’ leading luggage manufacturer to 2012 International CES® (Consumer Electronics Show) to be held January 10 –13 at the Las Vegas Convention Center.

Hill & Partners will design and manage a 30×30 double-deck turnkey rental property for Samsonite at 2012 International CES®, the largest consumer technology trade show worldwide.   The exhibit will create a “shopping experience” atmosphere through display of a wide variety of the Samsonite accessories product line.  A second level meeting room will allow visitors to the booth the opportunity to speak privately with company representatives.

Samsonite will introduce several new products at 2012 International CES®; the proprietary laptop bags, backpacks, sleeves and shuttles reflect the “Ready for Anywhere” tag line for the trade show that each year introduces new trends and technologies.  The new products, to be unveiled at the major trade show, complement the Samsonite “Adapt to Any Job” and Take on Any Assignment” lifestyle campaign.

The powerfully- branded exhibit will be enhanced by the Samsonite signature color palette of red, black and silver to create an attention grabbing environment where visitors can “shop,” have a first look at the exclusive features of the new products and become further acquainted with the extensive accessories line offered by Samsonite.

Headquartered in Mansfield, MA with locations throughout the world, Samsonite is the foremost manufacturer of contemporary luggage and travel accessories.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We’re excited to once again partner with Samsonite and showcase the company’s brand and accessories product line at the prestigious 2012 International CES®.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and General Cigar.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook

The Boston Business Journal asked Hill & Partners President, Michael McMahon, “How have you changed your business strategy to reflect the current economy?”

“We relocated to a newer, larger location in anticipation of new hires that will come in 2012. We had literally outgrown our previous space and this gave us a chance to design a facility that reflects our philosophy that ‘Our People Become Your People.’”

WEYMOUTH, MA, ISSUED NOVEMBER 17, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, partnered with long-time client GTECH, headquartered in Providence, RI to create a bold rectangular-shaped exhibit showcased at NASPL (North American State and Provincial Lotteries) 2011, held October 25-28 at the Indianapolis Convention Center.

The creative team at Hill & Partners designed and managed an attention-grabbing 60×40 rectangular exhibit for GTECH.  Three-dimensional corporate logos and overhead vibrant fabric defined the scope of the booth which featured a series of internally lit circular work stations to showcase the company’s products and services.  A seating area with iPads provided attendees an opportunity to view various GTECH applications on both the iPads and corresponding monitors.

A light blue color palette offset by a brilliant orange enhanced the popular booth, which was located near the front of the exhibit hall floor.

Drawing special attention to the popular booth was a theatre room, complete with a red carpet, popcorn machine and large screen, where a 10-minute trailer for the soon-to-be-released movie “The Three Stooges®” was shown.   GTECH holds the license for The Three Stooges® lottery game, to be released in conjunction with the movie.

GTECH is a leading gaming technology and services company, providing innovative technology, creative content and superior service delivery.  Headquartered in Providence, RI, GTECH maintains a large international presence and is a global leader in the online lottery industry.

Hill & Partners Inc. has partnered with GTECH for more than eleven years, taking the company to trade shows both national and international.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We successfully created a unique look for GTECH at this important industry show and had the opportunity to not only showcase the company’s broad product line, but also to promote a new game.  We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and welcoming properties that showcase the GTECH brand.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals,  branded environments, and modular displays along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, email info@hillpartners.com, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

1. Reinforce and improve effective exhibiting practices in the exhibit hall

2. Improve exhibitor awareness, knowledge, performance, effectiveness and results

3. Deliver an improved exhibit hall experience for attendees

As part of evaluating how well these objectives were met, the team also identified 14 booths that “displayed an extra dose of thoughtfulness, creativity and effectiveness”.  I am very pleased to announce Optos was one of the 14 booths, selected for our ‘inside the eyeball’ educational area.  See report below for pictures of all of the exhibits that were selected.

14 Things the E3 Exhibiting Effectiveness Evaluation Team Thought Stood Out From the Crowd on the Show Floor

By Jefferson Davis, President, Competitive Edge

For the first time, AAO provided the E3 Exhibiting Effectiveness Evaluation program at the Annual Meeting. As a special bonus, the evaluation team thought it would be beneficial and educational  to spotlight some exhibits on the show floor that displayed an extra dose of thoughtfulness, creativity and effectiveness.
Please understand these are not in any ranking order, and by no stretch are they the only ones.  Just the ones that jumped out at us as we did our last walk-through on the show floor. Enjoy.

1. Heidleberg Engineering’s interactive educational stations for browsers.

2. WaveTec’s raised lighted platforms with large backlit displays.

3.Ophtec’s illuminated product display cases that changed color.

4. Nextgen’s vivid corner backlit graphics and illuminated columns with LED signage.

5. Marco’s high rotating signs with excellent messaging and use of green rings on carpet to lead your eyes to demo stations.

6. Dorc’s giving their new product the red carpet treatment with an oversize scale model.

7. Moria’s informative and oversized backlit product signage.

8. Allergan’s eye-catching eye theatre.

9. Alcon’s brilliant use of HD video walls to deliver specific product messaging.

10. Merck’s unmanned yogurt cafe where you could learn about their upcoming new product without interacting with sales reps.

11. Optos’s inside the eyeball educational area.

12. Abbott’s excellent delivery of three tiered visual messaging.

13. Reichart’s oversized product demo wall with great graphics and product demo.

14. Synergetics well lit and highly visible “What’s new” kiosk.

Post-Show

• It’s all about the thank you-
  • Acknowledge attendees who took the time to stop by your booth.
  • Acknowledge your booth staff for the work they provided.
  • Don’t forget to give a few kudos to your exhibit house
• Follow up with Leads
  • It takes 5-7 touches to create a memorable impact. Social media platforms offer another way to reach out to leads, but just remember to maintain your professionalism throughout.
  • More Statistics
    • it takes 8 -12 contacts before people are ready to but
    • 50% of all salespeople quit after only the 1st contact
    • another 40% quit after the 4th contact
    • 10% of sales happen after the 4th contact
    • 80% of all sales happen on or after the 5th contact
• Upload photos to a Flikr or Facebook album
• Upload video to Youtube or Facebook
• Write a post-show highlights Blog
• Share strategically* with attendees, prospects, staff and anyone relevant
  • *Throwing out too much information at once can result in being tuned out completely. It is important to create a strategy that shares content in a speedy, interesting and meaningful way.

At All Stages: Create A Conversation – Before, during and after the show

• Listen
  • Remain knowledgeable about the conversations that are taking place about your industry
  • Continue searches and keep updated on relevant feeds.
• Invite
  • No one likes to get “talked at.” Invite a two-way conversation with questions (general or direct), polls, links, etc…
• Respond
  • Respond to all feedback, both positive and negative.

This is a general guideline with suggestions on how to maximize your social media usage. It is important to consider which platforms and strategies work best for your specific company’s goals and needs and for the audience you intend to reach.

Interested in learning more? Contact Us!

WEYMOUTH, MA, ISSUED NOVEMBER 10, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, premiered its partnership with new client Optos® at the American Academy of Optometry Meeting 2011, held October 12-15 at the John B. Hynes Veterans Memorial Convention Center in Boston, MA and at the American Academy of Ophthalmology Annual Meeting 2011, held October 22-25 at the Orange County Convention Center in Orlando, FL.

The creative team at Hill & Partners brought the innovative retinal imaging company to the industry events with a custom built 40×40 exhibit designed to resemble an eye, through the use of two spherical shaped fabric walls. The interior utilized genuine retinal scans from the Optos product line, adding to the authenticity of the exhibit.

Abstract simulation of the iris and pupil was artfully created by an overhead circle within a circle design. The impression was successfully complemented through the use of carpet to vinyl coin flooring changes. A string curtain denoted light passing through the iris, providing yet another element of surrealism to the imaginative booth.

The combination of exterior walls emblazoned with corporate branding and an interior that conveyed images of retinal scanning spoke to the core of Optos’ medical devices. The central area of the exhibit delivered a multimedia destination for attendees to learn about the company and its products through demos, speeches, informational graphics and audio-visual displays.

“The booth looks even better in person than in the rendering,” said Roy Davis, Chief Executive Officer of Optos, noting the dynamic environment generated by the well-received exhibit.

The AAO meeting in Boston offered the perfect opportunity for Optos to launch Daytona, the company’s next generation ultra-wide field retinal scanning device. The proprietary product is designed to offer optometry customers higher quality images of the retina through use of a device much smaller in size than alternative scanners. In addition, the new device offers improved reliability and a superior patient interface and software for image review.

Hill & Partners further assisted Optos in promoting Daytona at a special event held October 13th at the Boston Museum of Science where invited guests, including medical students attending the American Academy of Optometry Annual Meeting and trade show were introduced to the new product.

Optos, with offices in North America, Europe and Australia is recognized as a leading provider of devices and solutions to ophthalmic professionals for improved patient care.

“It is our belief that through the use of texture, color, style and architecture we have created a booth that will help propel Optos to the forefront of the retinal diagnostic industry,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “The use of resplendent imagery is certain to attract all eyes and vault Optos to the top of the list of booths to visit.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. The team at Hill & Partners has worked across many industries and six continents. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services. Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

ONE YEAR BEFORE THE SHOW

1. Establish appropriate pages, groups, or profiles with consistent branding throughout.
2. Assign personnel to be responsible for managing and maintaining each.
3. Increase followers- This can be done in a variety of methods including:
   • Launch a campaign involving reward incentives for following
   • Customize a Facebook Landing Page
   • Use links through various outlets
   • Integrate a call to action to follow into traditional marketing (email, QR codes on print or direct mail, etc…)
4. Start Listening!
   • Monitor conversations that are already taking place in your industry
     • Suggested Resources:
       • Competitor sites and blogs
       • Industry websites and publications
       • Linkedin Discussions
       • Search.Twitter.com
       • Google search
       • Google Alerts
       • Google Reader- (organize various RSS feeds in one place)

A FEW MONTHS BEFORE THE SHOW

1. Mention the show in your social media status updates
   • Content ideas:
     • Preparations for the show
     • Countdown to the show opening
     • Glimpses of exciting elements that attendees may be able to experience or see at the show
     • Link to the show’s official website, mobile app, and floorplan
     • Call to visit your booth#
2. Get connected!
   • Find and follow the show or show organizer’s Twitter handle (ex: @OutdoorRetailer)
   • Use the show’s Twitter hashtag in each of your Twitter posts that refer to the show (ex: #ORShow)
   • Start connecting with potential attendees and prospects on Twitter
   • Search relevant discussions, blogs, and Twitter updates
   • Participate in relevant discussions and blog posts
3. Blog about the upcoming show-
   • Content Ideas:
     • Cool or unique booth features
     • What are you excited about?
     • Potential prizes or giveaways
     • Guest Appearances
     • Announce your Booth#
4. Share blog posts via other social media outlets (Facebook, Twitter, Linkedin)

DURING THE SHOW

1. Download mobile apps to your smartphone to facilitate live posting:
   • Hootsuite- Link any Twitter, Facebook, or Linkedin account to your Hootsuite app to easily update each in one spot
   • Or download the Facebook, Linkedin, and Twitter apps separately (I suggest Echofon or Twitterrific for Twitter)
2. Capture photos and videos
   • Content Ideas:
     • Behind-the-scenes
     • Interviews
     • Prize drawings
     • Guest appearances
   • Upload content and update statuses throughout the show to create a “live stream” 
     • But don’t overdo it! People want to hear interesting things, but they do not want to be bombarded

This is a general guideline on suggestions how to maximize your social media usage.  It is important to consider which strategies and platforms work best for your specific company’s goals and needs and for the audience you intend to reach.

Interested in learning more?  Contact us!

Hill & Partners, Inc.   •    (617) 471-7990  •    info@hillpartners.com

Read more:  Part II- Social Media Outside of “The Show”

Hill & Partners designed and managed the custom turnkey rental property for SPIELO, showcased at the prestigious conference dedicated to the latest trends in design and development in the gaming industry.

A video wall with nine monitors served as the backdrop to the sophisticated booth concept.  The two-story property featured fully branded overhead banners, a custom two-piece reception counter and internally lit cube lights that glowed white, providing warmth to the contemporary booth.

A fully enclosed 16×20 theatre-like viewing area with dimmable lighting provided a comfortable and appealing setting for attendees to learn about the SPIELO product line; in addition, a series of private meeting rooms were located to the rear of the double deck structure.

SPIELO lottery equipment was on display throughout the booth, creating a casino-like atmosphere within the well-received, popular exhibit.

Gaining great interest was a “Deal or No Deal” display; SPIELO is the manufacturer of proprietary video gaming terminals based on the popular NBC game show.

A reception and lounge area complete with a bar and leather chairs offered a casual atmosphere for G2E visitors to relax, speak with SPIELO representatives and become acquainted with the company’s wide line of gaming machines.

SPIELO is a world leader in the design, manufacture, and distribution of high performance and innovative gaming machines, game software, and central system solutions for government-sponsored and commercial casino operators worldwide. Based in Moncton, New Brunswick, Canada, SPIELO holds gaming licenses in jurisdictions throughout North America and Europe.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “Our long-term relationship with this leading, global company allows us the opportunity to consistently provide attractive and engaging properties that showcase the SPIELO brand to domestic and international audiences.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook & Linkedin.

WEYMOUTH, MA, ISSUED SEPTEMBER 29, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, partnered with Xtralis™ to create a customized island booth premiered at ASIS International 2011 held September 19-22 at the Orange County Convention Center in Orlando, FL.

Hill & Partners created a new 20×20 custom property designed to showcase the company’s proprietary technologies.

The Xtralis™ brand was effectively utilized throughout the booth via the creative use of three 16-foot towers and four-sided overheads that made for a 360 degree branding opportunity.

The new island booth designed by Hill & Partners featured four demo stations and a customized technology bar back wall where attendees could interact with the wide variety of Xtralis life safety and security products.

The custom booth – which was predominantly red, black and metallic silver – showcased sophisticated design elements, including textured panels, pendant lighting and stylized vases.

Xtralis™, headquartered in Melbourne, Australia with its Americas office based out of Norwell, MA, is the leading global provider of powerful solutions for the early detection of fire, gas and security threats.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We achieved our goal to create a clean, sophisticated and well-branded booth for Xtralis™ debuted at this prestigious conference show; we’re proud of our relationship with this leading, global company and of our ability to provide inspired properties that showcase the Xtralis™ brand.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

Michael McMahon, CEO of Hill & Partners, said today that the firm’s just-completed re-branding effort, which was accomplished by the creative team at their 16-year old firm, was meant to more accurately portray the current organization. Their re-branded logo reflects a clear, more concise presentation combined with a brighter, bolder look.

“We’re in a very different place in 2011 than we were in 1995, and we want our identity to reflect our growth and our vision,” said McMahon, who noted that his team spent nearly a year working on the re-branding. The team coordinated this effort with the company’s move to a new location, at 25 Mathewson Drive, Weymouth, near the Libby Industrial Parkway. Hill & Partners has doubled its space in the move from Quincy to Weymouth.

“In many ways, our re-branding closely mirrors the look we have created for our new office,” he said, noting that the team has developed an open, industrial look. The floor-to-ceiling glass assemblies insulate the work stations from outside noise while still retaining the open look and feel that is part of the Hill & Partners culture. “It has been very important to us in planning our new space and our re-branding to create an environment that reflects openness and highlights the very visual aspects of our business.”

Hill & Partners plans to increase its employees from 17 to 25 over the next two years, reflecting the company’s significant growth and increased client demands.

Hill & Partners plans to host an Open House early next year to showcase its new location. The firm will introduce its new branding look immediately throughout their website (www.hillpartners.com), collateral materials and business cards.

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

WEYMOUTH, MA, ISSUED SEPTEMBER 22, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, announces the addition of Optos® to its client roster, and will premiere its partnership with the innovative retinal imaging company in October at the Academy Meeting 2011 for optometrists in Boston, MA and the American Academy of Ophthalmology Annual Meeting 2011 in Orlando, FL.

The creative team at Hill & Partners will bring Optos to the industry events with a custom built 40×40 booth to be unveiled at the AAO meeting in Boston on October 12^th during which Optos is slated to launch an exciting and proprietary new product.

Hill & Partners has also been commissioned by Optos to design pre-show mailers for both events; distinctive brochures detailing Optos’ presence at the major industry tradeshows will be mailed to medical doctors and general attendees in advance of the events.

To further launch Optos’ new product, Hill & Partners will design and execute a special event slated for October 13^th at the Boston Museum of Science.   Invited guests will include medical students attending the American Academy of Optometry Annual Meeting and trade show.

In addition, Hill & Partners will design permanent installations at Optos corporate offices in Marlborough, MA – a history wall that details the company’s origins and growth and four marketing kiosks related to company promotions.

Optos, with offices in North America, Europe and Australia is recognized as a leading provider of devices and solutions to ophthalmic professionals for improved patient care.

“We’re excited to work with Optos and build awareness of its pioneering products,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

QUINCY, MA, ISSUED SEPTEMBER 8, 2011…Hill & Partners, Inc., a full-service tradeshow exhibit design firm, recently partnered with Stanley Tools to showcase three custom rental booths at Orgill Fall 2011 Dealer Market, held August 18-20 at the Boston Convention and Exhibition Center in Boston, MA.

The Orgill Fall Dealer Market provides a new products showcase for those in the home improvement industry and offers the opportunity to place seasonal inventory orders.

Hill & Partners collaborated with long-time client Stanley Tools to deliver a brand infused environment with three separate booths to highlight a variety of Stanley Hand Tools, Stanley-Bostitch and DeWalt tools.

A 20×50 custom rental booth created a hardware store environment, effectively featuring a variety of Stanley®, Stanley-Bostitch and DeWalt hand tools.

A separate 20×30 custom property showcased the wide line of Stanley-Bostitch pneumatic tools, while a 10×20 booth put the spotlight on the DeWalt brand of hand tools.

The impressive booths remained true to the widely recognized Stanley® branding through the effective use of the company’s signature yellow and black color scheme.  Diagonal black and yellow stripes on the perimeters of the booths’ columns provided additional dimension and gave a construction zone appearance to the smart-looking properties.

Adding to the popularity of the Stanley Tools display was the appearance on August 19^th of the Boston Red Sox mascot Wally the Green Giant.  Creating additional buzz was the opportunity for show attendees to have their pictures taken with the Red Sox 2004 and 2007 World Series trophies, on display at the Stanley Tools property on August 19^th.

Stanley Tools, a brand of Stanley Black & Decker is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use. For over 165 years, the trusted Stanley® brand has been synonymous with quality, value, and reliability.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We’re pleased to have had the opportunity to bring Stanley Tools, Stanley-Bostitch and DeWalt to this premier dealer’s market with booths that showcased the brand and extensive product lines of all three companies.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

I could not have chosen a better company to work at during my final summer before I graduate from college. It’s hard to start explaining how much I have enjoyed working at Hill & Partners. This was my first Monday through Friday, 9 to 5 job. When I started in May I was really looking forward to it, but like every new experience I was nervous about what to expect.  Past summers were always spent working part-time scooping ice cream and going to beach with friends. This summer I was ready to focus on gaining experience in a business environment, and Hill & Partners was a perfect place to intern.

What was your role at Hill & Partners?

A majority of my summer has been devoted to helping Amy, the Office Manager, get ready for the move to Hill & Partners’ new location, an office building twice as large as the one they have now so that they have room to continue to expand.

During my first week, I was taken to see the new building. It was basically just a big empty space with a lot of potential.  Amy had me immediately begin to research a lot of things needed for the new office like furniture and landscaping companies among many other services to help transform this empty space into a new home for Hill & Partners that could show their personality and brand.

The Hill & Partners design team is using their skills to restructure and redecorate the office interior and I was glad to be able to sit in on all of the meetings about the progressing plans. I was extremely impressed by the creativity of what was being discussed for the new building and how every person was able to voice their opinion in order to come to a final agreement. Being a part of these major changes in the company has been very eye opening and rewarding. I am excited to come back to visit and see the end results of what I helped work on all summer!

What did you learn about Hill & Partners?

One of the things I learned during my internship that was completely new to me was the trade show industry in general. I had no idea how much work goes into a trade show exhibit. The process of gaining new business to designing a booth layout to actually implementing the final results at a trade show is a very new experience for me to learn about. Everyone has to work together in order to make a client’s vision into reality. Teamwork has always been important to me when working on a group project or competing with my dance team, but I now realize really how important it is in a business environment for the company’s success.

Hill & Partners acts to maintain their level of open communication and teamwork by holding a weekly staff meeting about current projects, news, analytics, and upcoming events. I have enjoyed the weekly staff meetings very much because usually the project managers will talk about their travels to various shows that they have traveled to and the interesting things that happened there. The way they passionately talk about their current projects makes it apparent to me how the employees at Hill & Partners always work diligently with each other and with the clients to ensure that they receive the best service and that their expectations are continuously met and exceeded.

What has been your favorite part about the internship?

My favorite part of this experience has been experiencing the company culture. Hill & Partners is a rewarding place to work because the employees “work hard, play hard.” Everyone seems to get along and have fun outside of the office environment together. I loved that I was able to experience the “Codzilla” boat ride with the company, as well as the annual summer party at Michael’s house and the company Sailing trip. Those events helped me get to know everyone and feel like a part of the office culture.

What have you taken away from this experience?

I will remember this summer and value all my experiences at Hill & Partners. Working for this company has shown me what I like and want in a future job. Those things are important to realize as I’m going into my final year of college.  I want to thank everyone I worked with for being so friendly, helpful, and welcoming! I will miss it here while I am at school!

About Delia Klim:

Delia interned with Hill & Partners from May-August 2011. Delia is a Boston native, and currently in her final year as a management major at Assumption College in Worcester, MA. She has been dancing since she was 4 years old and continues to follow dance as her passion in college on AC’s Dance team, which is a major part of her life. She has been a captain since her junior year and spends most of her free time at school in the dance studio or planning for performances with her teammates. Besides dance she has always been involved in serving her community especially the city of Boston by being a member of the Mayor’s Youth Council. Delia also gives tours at Assumption and tutors students for a few business courses.

QUINCY, MA, ISSUED AUGUST 25, 2011….Hill & Partners, Inc., a full-service tradeshow exhibit design firm, partnered with new client Sekisui® America Corporation to create a custom turnkey exhibit, premiered at the American Association for Clinical Chemistry (AACC) Clinical Lab Expo, held July 24-28 at the Georgia World Congress Center in Atlanta, GA.

The creative team at Hill & Partners designed and managed the 20×50 foot exhibit, meeting the challenge of creating one booth with three distinct areas to showcase the product lines of Sekisui and its subsidiaries, Sekisui Diagnostics, American Diagnostica and Sekisui Medical.

The prominent booth featured 16 foot high walls with company branded towers, a 12 foot tower highlighted by a metallic sheen and emblazoned with the Sekisui logo and 16 foot tall graphics.  The three separate areas of the booth were unified by canopies under which attractive paper lanterns were suspended.

Two semi-private meeting spaces created a welcoming environment for attendees to obtain additional information about the Sekisui product lines; live demonstrations of American Diagnostica, Sekisui Medical and Sekisui Diagnostics products ran throughout the event.

Other salient features of the exhibit included plastic-plexi overlays on graphics for added dimension, warm pendant lighting, carpeted and faux wood flooring, and live plants within the meeting rooms.

Sekisui®, with offices in North and South America, Asia and Europe offers a unique product portfolio for diagnostic manufacturers and clinical laboratories worldwide.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “Building awareness of the Sekisui  product and service line through a subtle and inviting environment was our ultimate goal; we achieved a cohesive booth with three unique spaces, providing the Sekisui brand with high visibility at this prominent expo.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

QUINCY, MA, ISSUED AUGUST 18, 2011…Hill & Partners, Inc., a full-service tradeshow exhibit design firm, recognized for its inspired services and work across six continents, recently partnered with General Cigar Company Inc. to create a custom rental hybrid exhibit in a footprint covering 100×110 square feet for the IPCPR (International Premium Cigar & Pipe Retailers Association) Annual Convention & Trade Show held July 18-21 at the Sands Expo & Convention Center in Las Vegas, NV.

The creative team at Hill & Partners designed and managed the sprawling booth, which was located near the entrance of the tradeshow floor and held the distinction as the largest exhibit at the prestigious industry event.  The sophisticated booth provided unique brand presence to a variety of General Cigar’s leading brands, including the introduction of CAO, award-winning Nicaraguan cigars named “one of the foremost premium cigar brands in the world.”

Hill & Partners successfully achieved “a booth within a booth” to showcase the extensive CAO product line; the eye-catching space captured the essence of the fresh, hip brand and included a bar area designed to replicate the CAO logo.

The Macanudo brand was promoted through an impressive and colorful retail display that created exceptional buzz with the appearance of several Playboy bunnies. General Cigar partnered with Playboy to raffle off a weekend at the Palms Resort & Casino in Las Vegas.

The La Gloria Cubana brand station simulated the look of a Dominican Republic street, complete with a custom cigar roller to add an extra element of interaction with trade show attendees.

Hill & Partners brought the Punch brand to 2011 IPCPR with a patio deck design, where visitors could sample the product line.

The Cohiba and Excalibur brands were also well represented within the distinctive booth, which featured an area set with 35 tables manned by 35 sales representatives from General Cigar.

Entertainer Wayne Newton, who serves as Chairman of the USO Celebrity Circle, took center stage at the General Cigar booth for an hour-long press conference.  Newton was on hand to accept a generous donation from General Cigar to the USO, whose mission it is to lift the spirits of America’s troops and their families.

The popular booth also included a refreshment area, offering breakfast, lunch and beverages to appreciative visitors.

“Hill & Partners created an incredible and highly successful booth, meeting every challenge,” said Ed McKenna, Senior Brand Manager at General Cigar.  “The partnership we have is fantastic; we can rely on Hill & Partners’ ability to get our brand name to consumers.”

General Cigar is the premier manufacturer and marketer of premium, imported hand-made cigars in the United States.

“We’re proud of the outstanding booth created for General Cigar for this prominent trade show,” said Michael McMahon, President and CEO of Hill & Partners, Inc.  “Not only we did meet the goal of showcasing the company’s major brands in unique and imaginative ways, we were also successful at providing show attendees with an educational, entertaining and memorable experience.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

QUINCY, MA, ISSUED AUGUST 4, 2011 …..Hill & Partners, Inc., a full-service trade show exhibit design firm recently partnered with Polartec® to create a distinctive booth for OutDoor 2011, held July 14-17 in Friedrichshafen, Germany.

Polartec®, which Hill & Partners has maintained as a client since 1995, exhibited at OutDoor 2011 “The Leading Trade Fair” with a 11 x 14 meter custom built booth, complete with five meeting rooms, three storage units and a bar and kitchen.

The inventive and spacious booth designed and managed by Hill & Partners provided Polartec® ample space to display and demonstrate several of its proprietary fabrics, including; the new Neoshell® line, a breathable, waterproof fabric; Power Shield® Pro, a water resistant soft shell fabric; and REPREVE , made from 100% recyclable materials.

The booth’s back wall showcased a large mural with quotes about the Power Shield® Pro and Neoshell® fabrics.  Three exterior IPad kiosk displays were positioned on the outside walls of the booth with two more at the NeoShell® demo area allowing visitors both audio and visual access to information about the Polartec® product lines.  The creative booth also incorporated hanging fabric signs to highlight the Neoshell® brand and its tagline “Freedom Made Possible.”

Garments receiving the Polartec® APEX Awards were on display throughout the predominantly white, red and silver booth; the awards annually recognize those designers and companies that make the most outstanding Polartec® based products.

The global trade show featured 890 exhibitors and drew an estimated 21,520 visitors from all five continents and 72 countries.

“It was exciting to bring long-time client Polartec® to this premier international tradeshow,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “The inventive booth successfully captured the innovative spirit that is synonymous with the Polartec® brand.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

QUINCY, MA, ISSUED JULY 28, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services will design and manage six separate client booths for Outdoor Retailer Summer Market 2011, to be held August 4-7 at the Salt Palace Convention Center in Salt Lake City, Utah.

Hill & Partners has been taking clients to the prestigious Outdoor Retailer Summer and Winter shows since opening its doors in 1995; the upcoming show represents the firm’s 16th participation in Summer Market and the firm’s 32nd Outdoor Retailer show.

Summer Market 2011 marks a major presence at a singular show for Hill & Partners, with the creation and supervision of exhibits for Polartec, Montrail, Samsonite, Celliant, SIGG and Unifi.

Polartec, which Hill & Partners has maintained as a client since 1995, will exhibit with a 40 x 50 two-story custom turn-key rental booth that will highlight the company’s high-performance fabric for sports and active wear.

Montrail will be represented by a 20×60 exhibit custom turnkey rental that will spotlight the company’s trail, running and hiking footwear.

Samsonite, the foremost manufacturer of contemporary luggage and travel accessories will exhibit with a 10×30 custom turnkey rental.

Celliant, the manufacturer of a specially formulated material that can be knit, woven or added to fabrics to enhance apparel, bedding and medical products will be represented at the trade show with a 21×27 custom turnkey rental.

SIGG Switzerland, manufacturer of the leading brand of reusable water bottles in the world will exhibit with a 20×20 custom turnkey rental.

Unifi, the leading producer of multi-filament polyester and nylon textured yarns for customers at all levels of the supply chain will take a 20×30 custom owned booth to Summer Market 2011 where it will showcase its proprietary REPREVE® fabric, made from 100% recycled materials.

Nine members of the Hill & Partners staff will travel to Salt Lake City to ensure the highest level of service for participating clients.

“We’re proud of our long-standing presence at this premier trade show and are delighted to have the opportunity to bring six clients to Summer Market 2011,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook & LinkedIn.

It’s time to invest in a new exhibit and the big question comes down to, should you rent or should you own? There is no simple common answer to this question. It all depends on your particular situation, corporate goals, specific program activities, and every element that is related to your purpose for exhibiting in the first place.

Does it really matter if you own or rent your exhibit to accomplish your primary exhibiting goal? No. How you accomplish your program goals has nothing to do with whether the vehicle you’ve chosen has been fully purchased or is a temporary rental.

However, there is one key inescapable and undeniable component at the forefront of every decision you make and every action you take: MONEY!

You may be saying now, Okay so how can I save money while getting the most value? There is a misconception that renting automatically means cheaper, but there are many options and details involved that are dependent on or influenced by your specific purposes and needs. You may or may not find that a rental option is your best solution to fit within your budget and goals.

Let’s look at the options available in renting or owning:

• Traditional Rental Exhibit

Choose if you…

• Need something quick & simple
• Need to maintain a presence at a show but have a tight budget
• Do not need extensive customization or highly intricate design
• Have an infrequent or inconsistent event schedule
• Have competitors that do not use very elaborate custom designed exhibits

• Traditional Custom Ownership

Choose if you…

• Need flexibility and detailed customization
• Have a firm, long term event schedule
• Want to create a fully brand-saturated environment & experience
• Have access to a capital expense budget that allows for higher upfront costs & storage fees
• Will not need to redesign frequently (besides new graphics)
• Want to guarantee a look and feel that is different from others

• Custom Turnkey Rental

Choose if you…

• Do not have access to a capital expense budget- you do not want to pay upfront costs or storage but do want the custom look
• Plan program activities one event at a time
• Need a custom-branded solution that will create measurable impact on the show floor
• Do not need many custom details or extravagant design (although graphics can always be easily alternated)

•  Hybrid

Choose if you…

• Want to incorporate your own existing properties with rental components from an exhibit house
• Want the option to buy or rent thematic elements (theatrical lighting, rigged structures, design/technological effects)
• Have an inconsistent or infrequent event schedule

So, to Rent or to Own? That is the Question. Did you see a solution that spoke to your needs and interests? If you’d like to discuss more about the unique options we can offer to fit your custom needs, contact us today!

Hill & Partners, Inc.   •    617.471.7990   •   info@hillpartners.com

QUINCY AND WEYMOUTH, MA, ISSUED JULY 14, 2011…Hill & Partners, Inc., a full-service exhibit design firm, will relocate its offices to a newer, larger space in nearby Weymouth, MA, effective August 2011.

Michael McMahon, CEO of Hill & Partners, confirmed that his 16-year old firm has purchased a property at 25 Mathewson Drive, Weymouth, near the Libby Industrial Parkway.  Hill & Partners will occupy the second floor of their new building, expanding their office from its present 2,800 square foot size to more than 6,500 square feet.

The team has been hard at work designing the interior look and feel of their future home.

The open, industrial look of the building provides the perfect setting for the creative team to ‘work its magic’ on the re-design. Their build-out plans include an innovative interior sliding glass wall and door system, which retains the open look and feel that is already part of the Hill & Partners culture. “It was very important to us in planning this new space to avoid the appearance of being behind closed doors,” said McMahon, adding, “We are in a very visual business and it is important to us that our working environment reflects that.”

The new location is being designed to allow for additional office space, because Hill & Partners plans to increase its employees from 18 to 25 over the next two years. “We are literally at capacity where we are now in Quincy,” said McMahon, who added, “We have enjoyed our time and love the environment and location but are out of room to grow further.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

QUINCY, MA, ISSUED JULY 7, 2011…Hill & Partners, Inc., a full-service tradeshow exhibit design firm, provided long-time client GTECH Corporation with a prominent 14mx6.43m custom exhibit that captured the attention of more than 600 visitors from throughout Europe attending the June 5-9 Northern Light, European Lottery Congress 2011 show held at the Marina Congress Center along the picturesque Scandic Marina. in Helsinki, Finland

The creative team at Hill & Partners designed and managed a striking open lay-out booth featuring three attractive “pods” that functioned as double-sided workstations to display products and provide demos of the GTECH product line at work.  The circular pods contained a monitor on each side allowing for easy viewing; the colorful workstations were punctuated by glowing orange fabric bases and circular white canopy toppers under-lit by a vibrant blue hue.  The spherical pods and multi-colored accents worked in harmony with the entire booth’s color scheme to stay true to GTECH’s logo and brand.

The booth contained a total of 12 monitors, four of which lined the booth’s backwall, mounted to a silver band that spanned the entire back portion of the exhibit.  The eye-catching band was back-lit to create an increased dimensional look and feel.

In addition to the trio of workstations and a dozen monitors, the technology-driven booth showcased a lottery ticket vending machine, two gaming machines, and a workstation that displayed four table top gaming kiosks.

Visitors to the GTECH booth were provided a sophisticated, yet comfortable seating area, complete with a refreshment station.  A white canopy, accented by an appealing circular yellow light fixture with a trio of bulbs descending in graduated lengths, gave the sitting area an open and unconfined atmosphere while still allowing for the feel of a separate space away from the demo area.

The GTECH exhibit enjoyed a prime location close to a balcony overlooking the Scandic Marina, allowing visitors to the popular booth full advantage of Helsinki’s magnificent weather and water views.

GTECH is a leading gaming technology and services company, providing innovative technology, creative content and superior service delivery.  Headquartered in Providence, RI, GTECH maintains a large international presence and is the global leader in the online lottery industry.

Hill & Partners Inc. has partnered with GTECH for more than 10 years, supporting the company at national and international trade shows.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “It was a pleasure to work with  GTECH in support of this prestigious international congress, this year located in Helsinki, one of the most beautiful cities in the world.  We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and welcoming properties that showcase the GTECH brand to both domestic and international audiences.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook & LinkedIn.

With the sun shining high in the sky our team took to the track to begin our relay event. While circling the track, you are immediately struck by the passion and commitment each person there has for participating in this event. Campsites are decorated, creative team shirts are worn, teams participate in on-site fundraisers and concessions, and a general feeling of optimism is present.

You can’t help but notice though that there are cancer survivors among us. Whether wearing the signature colored purple t-shirt reserved only for survivors or seeing women in chemo caps, we take moments through out the event to celebrate, remember and fight back.

The American Cancer Society is the official sponsor of The Relay for Life events that are held throughout the country. Each year, $41.7 million in American Cancer Society funds are invested in cancer research at Massachusetts institutions alone. Our Relay event raised over $197,000.00 with over 75 teams and 700 participants to contribute to that total.

Being a part of this Relay event with my co-workers, reminds us how important and how strong of a motivator doing something for the community we live in to help others is. As we continued as a team to relay into the night, while seeing the poignant Luminaria Bag Ceremony, we gain a new perspective.  Life can be hard, your problems can seem insurmountable, but seeing people who have experienced such loss, who continue to hang in there, can help you see life in a whole new light.

Thank you to my wonderful team for their participation in this event, as well as those who contribute to this cause. Together we raised a lot of money that will save lives, and help to create more birthdays by helping stay well, by finding cures, and by fighting back.

QUINCY, MA, ISSUED JUNE 23, 2011…Staff members of Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services, recently participated in the Braintree/Quincy/Milton/Randolph Relay for Life, raising $4,220 for research and programs facilitated by the American Red Cross.

Captain of Team Hill & Partners was Braintree resident Tracey Fitzgibbon, who was joined in the fundraising event by staff members Danielle DeBenedictis, Andrea Collura, Amy Connery, Michael McMahon, John Grogan, Rachelle Kulak and Michael Vallone.  In addition, several of the staff’s family members participated in the Relay for Life, held June 10-11 at the Braintree High School track.  The team surpassed its initial goal of $2,500 by raising $4,220, thereby achieving Silver Team Fundraising Status.

In addition to the relay, Team Hill & Partners held an on-site “Guess How Much Candy” contest, with participants donating $1 to guess the number of pieces of assorted candy in a large container.  The contest was a great success, receiving an enthusiastic response from the crowd.

Team Hill & Partners was one of 76 teams participating in the Braintree/Quincy/Milton/Randolph Relay for Life, which this year raised a total of more than $197,000.

While every Relay for Life is different and incorporates varying themes, there are certain traditions at all Relays to empower participants to “Celebrate, Remember, Fight Back.” In addition, the fundraiser’s annual “Birthdays”  theme represents the Relay for Life commitment to find a cure so that those with cancer can continue to celebrate many more birthdays.

“Cancer is a disease that affects everyone in one way or another,” said Fitzgibbon.  “The Relay for Life is an emotional event that celebrates and remembers patients, survivors and those lost; Team Hill & Partners is proud to have played a role in this important fundraising event.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

Over the course of a few months, our team worked hard to create a booth and theme that helped tell our story, which is “Our People Become Your People.” With a creative yet simple and clean look, the booth welcomed many new visitors and allowed us to have meaningful conversations with potential new clients.

Seven people from Hill & Partners attended the show, and seven people had their own experience. We sent around a little Q&A to get an idea of how it was for each person.

1. So, what did it feel like for you to have the tables turned? You guys are always the ones behind the scenes, now you were front and center!

Michael McMahon, CEO- Excellent learning experience.  I could understand that the exhibitor wants to influence, must control or be conscious of the time they have, and be effective throughout the process.  Teamwork really improves your showing.  Post-show “touches” are so important.  We should spend more time with existing clients consulting about ROI,  which can be influenced by preshow & post-show activity.

Matt Johnson, Account Manager- It was fun and very helpful to see what our clients go through each and every show.  It gives me a greater appreciation of what exhibitors endure while on the show floor.  With this experience it was easy to understand the importance of a well designed and functional booth for overall success of a trade show.

Marisa Pacheco, Designer/ Marketing Coordinator- I don’t go to many trade shows but I can speak from a design and marketing point of view. I actually felt more pressure in preparing everything for the show. At the show watching everything be set up and all the little details I definitely have more respect for the project managers as well as a sense of pride for the whole H&P team – we really came together and made our vision a reality.

2. Did you have any unexpected obstacle/ challenges or was everything well planned out?

Amy Connery, Office Manager – Well, everything was well planned out but there are always things that happen that you do not expect to happen. For instance, the glass jars got smashed in shipping so we had to find a Walmart and buy new ones.  Fresh flowers, which I assumed I could get anywhere in Vegas, were a lot harder to find than expected. No florists are open on Sundays and even the hotel’s concierge was not helpful in assisting me to find them. It all worked out in the end as we found a florist the morning the show opened and were able to get them to the booth in time.

Danielle DeBenedictis, Project Manager – Besides the unplanned foot pain from standing for 5 hours and walking about a mile to and from the convention center in heels each day, there were no unexpected obstacles, everything was well planned. But of course, Hill & Partners plans for these kinds of things for a living, so of course it was well planned!

3. You guys went big on the “Chew on This” campaign. What was your inspiration behind that?

Mark Holme, Creative Director – The inspiration behind the campaign was to have customers “chew on this”, to think about the climate and their resources or lack of, and how “Our People Become Your People”, truly becoming an integral part of their team. This tied into our gum giveaway as well, which carried our branding and call to action on the packaging.  It was a natural give-away and conversation starter that engaged customers. It was reinforced in the exhibit through actual customer quotes about working with us, highlighting their brands and what we have done for them.

Chris Odlum, New Business Development - The “Chew on this” campaign was a very fun and intriguing way to gain buzz around the show floor. Our team wanted to come up with a giveaway that was memorable for the attendee and that would keep us top of mind throughout the show. The gum idea really worked out with “Chew on this” since we wanted the attendees to find out more about our company.

4. What do you think makes H&P stand out from other exhibits that were at the show?

Amy Connery- On top of having a cool booth, we are a friendly, approachable and fun group and after talking with us for just a few minutes you can clearly get a feel for how we would continue to interact with you if we were to gain your business.

Marisa Pacheco- We definitely had the friendliest and most approachable staff – they were attentive and aware but not overdoing it. They were also good at judging if attendees had a need or were just passing by.

Chris Oldum- I think H&P had a very clear direction of what we wanted to accomplish at the show. Our booth was very clean, sophisticated, and cutting edge compared to everyone else that was in our section. That isn’t the easiest thing to do in a 10×20 space but I think we were able to pull it off. That paired with our hardworking team made us stand out.

5. Was the show successful for you in terms of new business?

Amy Connery- Time will tell. We implemented a “touches program” that was deliberate in reaching out to those prospects that came by our booth. We created this program based on the information Marisa learned at the conference she attended and the stats given on how many times you should be reaching out to prospects after a show (after the 5th touch 80% respond).

Matt Johnson- We had a lot of traffic to our booth.  There were many attendees that came to our booth with the sole intention of talking to us.  That was great to see.  We came away from the show with several strong leads, but also with a greater appreciation of what a trade show experience should be…

What was your favorite thing to do to pass the time? We all know those long days of trade show can really take its toll.

Mark Holme- There wasn’t a lot of free time, but I enjoyed taking in all the design elements Vegas had to offer, from the casino and hotel materials and finishes to the great restaurants and food. We enjoyed an open air bus ride to an evening event with a great Elvis impersonator on board, who entertained us and made us laugh, and have a true Vegas moment.

Danielle DeBenedictis - Luckily the show hours were fairly short each day, only 4 hours. I tried to hand out a lot of gum packs and make contact with as many passer-bys as possible. Amy and I also did a business card drawing each hour and then I would instantly post the winners on our Facebook and Twitter pages. The days went by pretty quickly.

Matt Johnson- To be honest, most of the time seemed to quickly pass.  When people are constantly visiting your booth, and you are talking to people one after another, the day quickly passes.  My favorite thing to do to pass time was to walk the show floor and see what other exhibitors were doing and what new products were being offered.

For more on what the Exhibitor 2011 Show was like for Hill & Partners, check out our feed on Twitter and Facebook!

QUINCY, MA, ISSUED JUNE 9, 2011…..Hill & Partners, Inc., a full-service trade show exhibit design firm recognized for its inspired services,  partnered with Unifi to showcase a custom exhibit at the Hospitality Design Expo, held May 18-20 at the Sands Expo & Convention Center in Las Vegas, NV.

The open floor plan of the 10×20 linear booth accommodated constant traffic drawn to the clean, minimalist property that provided Unifi a visually appealing forum to promote its REPREVE® fabric, made from 100% recycled materials.

Prominent was a display containing plastic water bottles to convey the origin of the REPREVE® product line in a three-dimensional manner. The sustainable nature of the product was underscored by natural elements within the booth including clusters of vegetative twigs.   Textured bamboo pulp panels added depth and dimension to the fresh and modest lines of the exhibit.

Unifi, headquartered in Greensboro, NC, is the leading producer of multi-filament polyester and nylon textured yarns and related raw materials.  Since its founding in 1971, Unifi has provided innovative, global textile solutions and unique branded yarns for customers at every level of the chain supply.

“This is the second year we’ve brought Unifi to this major hospitality industry trade show,” said Michael McMahon. President and CEO of Hill & Partners, Inc. “We’re proud of the large numbers of attendees drawn to this subtly designed booth that successfully placed the spotlight on Unifi’s product line while also speaking to the company’s core environmental concerns.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

QUINCY, MA, ISSUED MAY 26, 2011….Hill & Partners, Inc., a full-service tradeshow exhibit design firm, partnered with MYAT, Inc. to create a custom turnkey rental booth for the NAB (National Association of Broadcasters) show, held April 9-14 at the Las Vegas Convention Center.

Hill & Partners brought MYAT, Inc. to this year’s NAB show – which was attended by more than 90,000 media and entertainment professionals from over 150 countries – with a creative 20×30 custom turnkey property that made MYAT’s presence at the influential trade event highly prominent.

A white canopy revealed a diamond-shaped conference area that dually served as a storage space; the dramatic canopy extended to two 15 foot high towers located on each front corner of the booth.  A header reading “INNOVATIVE REALITY” connected the two towers, successfully branding the entire booth, from forefront to back and creating a comfortable interior seating area where attendees could view the MYAT product line from a TV monitor.

Potted plants placed below the monitor provided additional eye appeal to the predominantly white and brown hues of the booth’s sitting and viewing area.  A vivid shade of blue dominant in the MYAT logo contrasted effectively with the brown and white tones.  The well-branded booth incorporated the sizeable logo in five different spots – the apex of the two towers, as toppers to each side of the diamond-shaped meeting room and on the reception desk.

The design and layout of the booth created by Hill & Partners effectively allowed MYAT to display its transmission and component product line; each corner and perimeter space was well utilized to draw attention to product offerings from all angles of the well-received booth.

MYAT, Inc. headquartered in Mahwah, NJ, is a provider of rigid transmission line systems and components, relied upon by broadcasting transmission facilities for more than 50 years.

Michael McMahon, President and CEO of Hill & Partners, Inc. said, “We’ve been working with clients at NAB for 16 years and this year, once again, we met our goal of designing and managing an inviting and attractive booth that captured the attention of the large crowds attending this prestigious trade show.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

Hill & Partners believes in promoting and fostering a culture of “giving back”. Research show the old adage, “its better to give than to receive” is indeed true after all. We believe it’s important to offer our employees a new perspective on their own life and believe individuals should be pushed to step outside of their comfort zone, to take initiatives and realize that any one person can make a difference. Community service is a wonderful, empowering message.

While you are sleeping on Friday, June 11th, H&P will take part in three significant relay events. The first is a Survivors Lap. This is an inspirational time when survivors are invited to circle the track together and help everyone celebrate the victories we’ve achieved over cancer. The Survivors Lap is an emotional example of how Relay participants are creating a world of hope and possibilities.

After dark, we honor people who have been touched by cancer and remember loved ones lost to the disease during the Luminaria Ceremony. Candles are lit inside bags filled with sand, each one bearing the name of a person touched by cancer, and participants often walk this lap in silence.

Last, there is a Fight Back Ceremony, where we make a personal commitment to save lives by taking up the fight against cancer.

Now, if you think for a minute this event will be all work and no play, while you are sleeping Friday night, June 11th, then you have misjudged the culture here at Hill & Partners. My coworkers are by far the most competitive, fun loving group I have ever known. Whether we are bowling, racing at F1 or decorating our campsite for the relay contest, good old fashion fun and the desire to be the best is never in short supply. And yes, I know what you’re thinking; do I really want to see what my co-workers look like first thing in the morning? The answer is no, but the fight of finding a cure for cancer, making a difference in someone life and giving back will all be worth it.

If you would like to support our team, please visit our “Team Hill & Partners” donation page at www.relayforlife.org/braintree.ma

QUINCY, MA ISSUED MAY 12, 2011…..Hill & Partners, Inc. a full-service trade show exhibit design firm recognized for its inspired services, has been retained by Dunkin’ Brands Inc. to launch one of many   storefront designs being created for Dunkin’ Donut franchises throughout the world.

Hill & Partners will bring Dunkin’ Brands to RECon – which annually attracts a worldwide audience of 30,000 attendees – with the new 30×30 booth that simulates the latest storefront design now seen at Dunkin’ Donuts franchises throughout the world.

The highly branded trade show property will showcase two distinct areas.  The exterior portion will match the appearance of a new Dunkin Donuts store and feature two monitors to allow attendees to learn about Dunkin’ Brands, Inc.   The booth’s interior, accented in white wood grain and signature Dunkin’ Brand colors, will hold new and stylish furniture currently found in Dunkin’ Donuts franchises.  A private meeting room will round out the smart and inviting booth.

RECon (The Global Retail Real Estate Convention), is slated May 23-25 at the Las Vegas Convention Center. RECon is the world’s largest gathering of retail real estate professionals, providing the opportunity to network, enter into business deals and learn from industry experts.

“We’re proud to have worked with such an established brand for over 10 years and are excited to bring the Dunkin’ Brands new look to RECon 2011,”said Michael McMahon, President and CEO of Hill & Partners, Inc. “ Dunkin’ Brands is a great company with a highly recognized brand. We are pleased to have simulated their latest storefront design and provide visitors the feel of being inside a new Dunkin’ Donuts store.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

QUINCY, MA, ISSUED APRIL 27, 2011…Hill & Partners, Inc. a full-service trade show exhibit design firm recognized for inspired services recently showcased its extensive offerings at Exhibitor 2011, held March 28-30 at the Mandalay Bay Convention Center in Las Vegas, NV, with a highly-branded booth that successfully delivered the company’s trademark motto “Our People Become Your People.”

Hill & Partners presented at Exhibitor 2011 – the world conference and exhibition for trade show and corporate event marketing – with a 10X20 linear booth that illustrated the firm’s distinctive 3D branded environments, including custom exhibits, turnkey rental exhibits and branded interiors.

Central to the booth was an inviting and sophisticated seating area to allow members of the firm’s sales team to conduct meetings with present and prospective clients.  Displayed within the booth were a variety of custom and rental components offered by Hill & Partners, from unique and eco-friendly materials to innovative flooring.  The creative booth also incorporated a back lit band of client images paired with testimonials to successfully draw attention to the proud partnerships Hill & Partners creates with their clients.

Packs of gum printed with a “Chew On This” logo promoted the firm’s philosophy that you need fresh ideas from people you can trust and that’s why “Our People Become Your People.” Much more than a motto at Hill & Partners, “Our People Become Your People” is a promise to meet the great expectations clients have relied on from the firm since opening its doors in 1995.

The popular exhibit, manned by Hill & Partners staff, maintained an upbeat energy throughout the three-day event, drawing a continual line of attendees.

“We were delighted with the buzz our booth created and the conversation it generated at Exhibitor 2011; the response to our “Chew On This” marketing campaign was tremendous,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “Our exhibit not only successfully demonstrated our wide range of offerings, it also emphasized the customer-oriented approach we bring to each and every project.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin and Twitter.

I’ve had the pleasure to take part in two major shows in my H&P career: Outdoor Retailer (OR) Winter Market 2011 in Salt Lake City and ISPO 2011 in the far off land of Munich, Germany. When I first came onto the H&P scene it was the beginning of preparation for OR and I was able to see the process of creating a booth from the start. Shortly after witnessing the massive amounts of preparation that goes into exhibiting at a show, I booked a flight and arrived on location to see it all come to life.

OUTDOOR RETAILER WINTER 2011- Salt Lake City, Utah

The most rewarding part is to know I am contributing to this massive process of creating something incredible out of nothing. I arrived on the Outdoor Retailer show floor to see Mountain Hardwear’s big black and yellow signs and tube and fabric structures hanging from the convention center ceiling. A few rows over, the Polartec® carpet was carefully being lined with steel beams that would later create a double deck of meeting rooms. Wooden crates twice my height lined every walkway. The steady reverse beeps of the forklifts full of freight maneuvering up and down the little walkway space echoed throughout the vast expanse of the exhibit hall.

I ran back and forth between the two booths, trying to find where I would be the most useful. I used my petite 5’2” frame to hoist out the 8′ tall panels and lug them to the opposite side of the 50’x 70’ booth space (okay, so I had to drag a couple…. they still got there). “We need to put an empty sticker on this crate and move it into the aisle so it gets picked up by the forklifts,” Project Manager Rachelle authoritatively explained. No problem. Empty sticker: Check. With one big shove (and a small running start), I rammed my shoulder against the tall wooden “empty” structure and put all my strength behind it, planting my legs into the ground, flexing the arm muscles, and… it didn’t budge. It stood there tall and strong and seemed to be laughing at my meek effort. “It’s okay, I got it,” Rachelle calls over to me. She comes over and moves the monster of a crate with what seemed like her pinky finger, swiftly pushing three empty crates into the walkway. Ok, well I seem to be done here; maybe I’ll venture over to the Polartec® booth to see how helpful I can be there.

The labor men were finished laying out the base of the double-deck structure with the steel beams on one side of the 2,000 square feet of exhibit space. They were beginning the process of lifting the beams and simultaneously securing them with nuts, bolts, and washers. My job was to disconnect the bolt/nut combos and hand the pieces to the labor guys. I should mention they were holding up the heavy beams with one hand so that they could screw in the pieces with the other hand. Okay, I’m not going to be modest about this. I’m a darn good bolt/nut/washer hander-offer. Those beams went up pretty fast and before I knew it, it was time for the next project.

You were starting to get worried that I would bore you with ALL the details of every booth, weren’t you? Don’t be silly. We designed and assisted the building of six different booths at OR (Mountain Hardwear, Montrail, Polartec®, Sigg Switzerland, UNIFI, and Celliant). It would take days to write about it all. Let’s just say that the five days I spent in set-up for this show resulted in A LOT of running around, a lot of heavy lifting, a lot of new knowledge, a bit of popping long metal poles and tall panels together, a few hours of scavenger hunt trips for various last minute items (thank goodness for Super Walmarts and Home Depots!), one frantic FedEx chase across the city the morning of show open, a few splinters, some good sandwiches from a newly discovered local Salt Lake sandwich shop, and six happy clients. In the end, I was thrilled to be able to say I was part of such a satisfyingly successful show!

ISPO 2011- Munich, Germany

Two weeks later, passport in hand, I boarded the next flight towards the next H&P adventure, ISPO 2011, an international show “connecting sports business professionals.” Polartec®, who also had exhibited at OR, was our only client at this show. Account Manager Matt and I boarded the flight at 4:30pm Thursday afternoon, Boston time, and landed at 8:00am Friday morning, Munich time, with about 5 total minutes of continuous sleep. We took a taxi straight to the hotel and after check in I dropped my things in my room and headed off to the convention center for a full day of work.

We arrived at the Polartec® booth which was mostly already set-up due to the fantastic partners we work with in Germany who had been working tirelessly on the exhibit for a few days. I walked around to observe the work that had been done, but mostly to keep my blood flowing before I froze to death from the winter chill creeping in through all of the wide-open loading dock doors. One of the workmen generously offered to make me a cup of espresso from the European Keurig® style espresso machine that sat in the already completed Polartec booth kitchen. Um, heck yes I’ll have one! Then I sipped at the steaming tiny cup of strong black espresso hoping it would warm my body and fuel me with enough energy to get through the day. We pushed through the rest of the day, which involved a lot of throwing heavy cardboard boxes onto my shoulders and relocating them from place to place and then ripping them open with bare hands and organizing the contents into the meeting rooms (I pretty quickly learned how useful box cutters can be).

An important part of Hill & Partners is that we like to stand by the statement, “Our People Become Your People.” Not only does this imply that we fulfill your every wish to the best of our ability, including and not limited to dressing and re-dressing and re-re-dressing each mannequin, and steam-cleaning until our hands burn, but it also means for opportunities to bond with our clients off the clock. Matt and I spent nights hanging with the Polartec® team. Whether it’s having dinner at a fancy German restaurant or grabbing drinks at the local hotspots, bonding with our clients is high on our priority list!

The night before the show involved more running around for those tiny last minute details, meeting a potential future client while standing in a ridiculous slow moving line for the business center, and then managing to sneak in a couple of glorious hours roaming the streets of Munich on a bright, sunny, and surprisingly warm day. Sidenote: If you happen to venture to Germany, there are two things that you MUST experience: 1) German beer and 2) a variation of their big soft pretzels. My chosen variation was a triangle shaped pretzel-bread that held together the appropriately named “Bavarian Sandwich.” Mmmm.

Anyway, that first night of the show and the last night of my trip, Polartec® launched their latest collection, (called NeoShell), with a fully catered party in their booth. A local DJ spun some tunes while bites of “New England Style” food made its way around the party. The lobster pieces on shredded lettuce and creamy clam chowder weren’t bad, but there was something about raw fish on a stick and beef bits encased in a gel substance that just wasn’t appealing to me.  Along with the interesting German take on New England food, there was also an endless supply of beer and wine, which helped get the party hopping (and twirling and shaking and jumping and shimmying and cha-cha-ing. Okay you get the point.) I can confidently say that the party was a success. I heard nothing but positive feedback from not only our long time client Polartec®, but from booth attendees and party attendees as well. Satisfied with this response, Matt and I called it a wrap and caught an early flight out the next morning back to our homeland.

This is not the end of the road paved in panels, sintra, and custom graphics. With two shows under my belt, I’ve got a small taste of what is to come in the world of exhibit design and exhibitions. The beauty of this business is that it’s a world of opportunity. There’s an opportunity to dream and then turn that dream into a reality, a reality that we create.  There’s an opportunity to utilize a huge platform in order to grow your business. There’s an opportunity to travel, to see different walks of life, to experience a multitude of different visions and methods and perspectives all under one roof in a short period of time. There’s the opportunity to make an impact in the way you exhibit yourself. So I’ll just end it on that note. I’ve opened my eyes to the exhibit design world and they’ll just keep opening with every new experience.

QUINCY, MA, ISSUED APRIL 14, 2011…Hill & Partners, Inc., a full-service trade show exhibit design firm, partnered with Samsonite to create a colorful and contemporary booth premiered at the 2011 Travel Goods Show held March 6-8 at McCormick Place in Chicago, IL.

Samsonite, headquartered in Mansfield, MA with locations throughout the world, is the foremost manufacturer of contemporary luggage and travel accessories.

Hill & Partners brought Samsonite to the Travel Goods Show with a well branded custom 20×20 turnkey rental property, designed to resemble a retail store and promote their travel accessory line.

Visible from across the trade show floor was a 16 foot high branded tower featuring a circular canopy adorned with three-dimensional Samsonite logos connecting three distinct product groupings.

Attendees were drawn to the mini retail store atmosphere created at the thoughtfully branded booth; showcased were three Samsonite travel accessory lines denoting the themes of Comfort, Organization and Security & Regulation, identified through vibrant red, blue and orange dimensional iconography.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “Once again, it was a pleasure to work with Samsonite and deliver its vast product line to yet another major trade show.  The Travel Goods Show marks the third turnkey rental solution we have designed and managed for Samsonite this year; we are happy to consistently provide Samsonite with the flexibility to promote their company brand and large variety of product offerings to a wide range of audiences.”

About Hill & Partners
Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, GTECH, Samsonite and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit hillpartners.com or find the company on Facebook, Linkedin and Twitter.

Hill & Partners, Inc., a full-service tradeshow exhibit design firm, partnered with Samsonite to premier a sleek and modern booth at CAMEX Campus Market Expo 2011 held February 27 – March 1 at the George R. Brown Convention Center in Houston, TX.

Samsonite, headquartered in Mansfield, MA with locations throughout the world, is the foremost manufacturer of contemporary luggage and travel accessories.

Hill & Partners brought Samsonite to CAMEX – the higher education retailing industry’s largest trade show and educational event featuring product categories targeted to the college student consumer – with a clean and contemporary 10×30 custom turn-key rental property. The booth featured an eye-catching stepped back wall that showcased the Samsonite extensive backpack, messenger bag, and accessories lines, making for a strong branded environment.

The booth, which created a mini-store atmosphere, also highlighted Samsonite’s partnership with EA Sports with a display of the EA line of backpacks.

“Hill & Partners has proved to be a great tradeshow partner for us. They have always worked within out budget parameters to develop some great booths and have gone above and beyond to manage our expectations,” said Stephanie Goldman, Director, Marketing Communications at Samsonite LLC.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “It was a rewarding experience to bring Samsonite to CAMEX 2011 with a fresh and minimal booth; this highly-attended show allows vendors to deliver their product line and branded message to a large college age audience, thereby creating consumer relationships for the present and the future.”

About Hill & Partners

Hill & Partners, Inc. headquartered in Quincy, Massachusetts, is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services. The team at Hill & Partners has worked across many industries and six continents, bringing clients to trade shows both nationally and internationally. Experience is a key factor in Hill & Partners’ long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client/exhibitor program support and services. Hill & Partners, established in 1995, has been named one of the Greater Boston area’s fastest growing companies by the Boston Business Journal. For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

Picis, headquartered in Wakefield, MA is a global provider of innovative information solutions that enable rapid and sustained delivery of clinical, financial and operational results in the acute care areas of hospitals.  Picis is now a part of Ingenix, a healthcare intelligence and analytics company based in Minnesota.

The creative team at Hill & Partners brought Picis to this year’s AORN Congress – the world’s premier educational event and trade show addressing the needs of perioperative nurses – with a 20×20 custom rental solution featuring two towers connected by a sweeping canopy to create a multi-functional exhibit with both demo and educational components.

The inviting exhibit successfully created a highly branded environment throughout; prominent was a floating football-shaped sign containing the “Picis, now part of Ingenix” logo.

Three demo stations, located within each tower and the reception area, provided comfortable settings where attendees could learn about the company and its most recent offerings.

The dual purpose exhibit also contained a Perioperative Educational Suite where an accredited course was presented, allowing registered attendees to earn continuing education contact hours.  The offering was such a success that despite the addition of extra seating to accommodate interested parties, the area was filled with a standing-room-only crowd, spilling outside the confines of the booth.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We were delighted to bring Picis, now part of Ingenix, to AORN Congress 2011 with an exhibit that successfully combined demonstration and educational elements; as such the company’s brand received extremely high visibility during this prestigious medical tradeshow.”

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations. Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker. The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

For PR Couture

www.prcouture.com/2011/02/09/make-magic-with-your-next-fashionapparel-tradeshow-exhibit/

By Michael McMahon

For those in the apparel industry, participation in trade shows is a key component of marketing efforts – after all, the apparel industry is all about look and feel and what better place to show off your wares than in a stylized exhibit.

There are many steps on the road to bringing your branded environment to that final floor presentation; the journey is well worth the time and expense when the exhibit ultimately brings your story to life and  trade show attendees are engaged and motivated to learn more.

Decide why participation in this specific trade show is important to you: Reasons might include brand awareness, building pipeline opportunities to new prospects and supporting your industry and/or other partnering companies.

Determine how to measure success: The number of visitors to your exhibit, educational or interactive participation by prospects and actual sales tied to exhibit participation are all elements to quantify success.

Consider the size and location for your exhibit: Take into account the size of your competitors’ exhibit space and determine its importance in respect to success with your prospects; then evaluate your location and judge its advantages and disadvantages.

Consult with all participants to gain early support: Determine key trade show players, identify those elements that translate into success for them on the show floor and begin to create tactical objectives to support your strategic goals for the event.

Determine or evaluate your budget against the strategic requirements of the show: Budget assessment may lead to a rollback of some expectations; however you can maximize your chances to succeed by utilizing a few well-executed tactics versus under funding a broad effort.

Develop a strong relationship with your exhibit partner: – once preliminary considerations have been taken into account, design elements can begin. Creating a strong partnership with your exhibit provider is the foundation of exhibit triumph, so it’s imperative to find a like-minded exhibit design partner – one who is not only loyal to your vision, but who provides a level of service and attention that best matches the way you like to work.

Your exhibit design partner should provide you with a primary contact – one person through whom every single piece of information passes. Planning for a successful trade show can seem a bit like controlled chaos. There are hundreds of moving parts and they all need to come together smoothly. From design to production, shipping, set up, tear down and storage, nothing can be left to chance.

Building your exhibit: – a number of choices exist when creating an exhibit solution on-brand. Whether selecting a new custom exhibit property or a custom turnkey rental solution, this is the shining opportunity to bring it all together. And remember; leverage your exhibit partner’s experience to help bring your vision to the show floor.

For example, Hill & Partners brought client company SIGG to a recent show with a streamlined custom rental property featuring a diverse use of materials, including an aluminum backdrop, textured panels and illuminated shelving that held rows of SIGG’s signature spun aluminum reusable bottles.

Another “stand-out” method is one that Hill & Partners created for client company Bullhorn. The company’s desire to be prominent among competitors at the show and convey a sense of “living in Bullhorn” gave us a unique opportunity to design an exhibit distinctive to the Bullhorn brand – so we created an internally lit bullhorn made out of fabric as the focal point. The booth not only portrayed the client’s desired concept but was also visible from all areas of the tradeshow floor, glowing high above the other exhibits.

Beyond the exhibit, it’s wise to develop a relationship with the show organizer and evaluate all opportunities they provide to enhance your presence at the show, such as: new apparel line showcase; sponsorship opportunities; potential speaking engagements at conference programs; press room activities.

And don’t lose sight of post show communications: – anything worth doing is worth talking about. Inform your network about the success of the event and follow up with partners and prospects met at the show. And always solicit feedback and record that information for future trade show efforts.

Clear and honest communication of objectives, making best use of available resources and maintaining a strong partnership with your exhibit provider will lead to best results on the show floor.

About Michael

Michael McMahon is CEO of Hill & Partners, a firm that specializes in branded environments and trade show exhibits. 617-471-7990.

Hill & Partners, Inc., a full-service trade show exhibit design firm recently partnered with SIGG, the manufacturer of reusable aluminum water bottles, to create a custom rental exhibit for Natural Products Expo West 2011, held March 11-13 at the Anaheim Convention Center in Anaheim, CA.

SIGG, headquartered in Switzerland, specializes in 100% recyclable aluminum water bottles renowned for their outstanding quality and light weight.  Popular among hikers and mountain climbers for their functional design, SIGG bottles also relate to today’s trend towards sustainability and are used as a fashionable lifestyle accessory.

The creative team at Hill & Partners brought SIGG to Natural Products Expo West 2011 – the world’s largest natural, organic and healthy products trade show – with a 20×20 custom turnkey rental featuring two reception areas and an integrated virtual mini showroom to display the SIGG product line.

Attendees were welcomed to the striking booth by a large SIGG logo floating against a vivid 16 foot curved white fabric configuration, a pairing that brought attention to the “showroom” portion of the booth. Internally lit floating shelves located on both the back portion of the display wall and on the inside of the two-panel storage tower displayed SIGG’s environmentally-conscious bottles, providing additional dimension to the clean lines and polished look of the popular booth.  A semi-circle carpet of red and silver denoted the company’s signature colors and further enhanced the booth’s appeal.

A bubble textured uplit back wall featured the company’s dimensional logo, while two monitors located on the outside of the tower and one within the fabric wall added to the understated sophistication of the reception area to create a streamlined modern look.

“We’re proud to have the opportunity to build awareness of SIGG’s brand and product line by managing its high visibility exhibit at Natural Products Expo West 2011, recognized as the premier trade show for healthy and natural products,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. is a full service exhibit design company specializing in three dimensional branded environments for tradeshows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents.  Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker.  The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client program support and services.  Hill & Partners, established in 1995, has been named one of the Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

What started out as a two man operation has grown into a reputable company with a hardworking team and a client list that takes us all over the world for all kinds of trade shows and events. Over the years we’ve reached many milestones, and we thought we would share some of those with our readers.

1995 AND IT BEGINS: Susan Hill and Michael McMahon open the doors at the Hancock Street address in Quincy, Mass. With an office that small, you really get to know one another! This same year, we signed on Polartec as a client and we’ve been working with them ever since. Thanks guys!

1996 WE’RE GROWING: Hill & Partners grows to six full time employees and Stanley Worldwide signs on. With the new hands on deck and a brand like Stanley, Hill & Partners keeps on truckin’.

1999 MOVING ON UP: The company moves to our current address, 124 Old Colony Ave in Quincy. Here’s a picture of where the magic happens. At this time we have eleven active clients keeping us busy bees.

2001 FULL SERVICE: After years of working with design groups outside of the office, we create our own in-house design group for our clients.

2003 SALES FORCE: More sales staff is added and we now have eleven full time employees. Woohooo!

2005 PROOF IS IN THE PUDDING: Hill & Partners hits $4 million in sales. Smiles all around.

2008 CHANGE IS IN THE AIR: Susan leaves Hill & Partners to pursue other passions and Michael McMahon takes over as CEO. Sales have reached $6.6 million. Ain’t nothing gonna break our stride.

2009 WE DON’T MEAN TO BRAG BUT: Hill & Partners receives the “Pacesetter” award from the Boston Business Journal’s list of fastest companies in Massachusetts. A great reason to throw a party!

2010 HAPPY ANNIVERSARY TO US: We’ve reached 15 marvelous years of continued business and growth. We’ve completed 6,400 projects over 15 years and have had hundreds of client experiences. Oh, did we mention that we’ve had client project on six continents?

Over the years we’ve challenged ourselves beyond what we could have ever imagined. Our team has grown with each other and everyday we strive to be better than the day before. Here’s to our 15 years up and running and here’s to 15 more!

For more on our work and highlights throughout the years, log onto www.hillandpartners.com.

Hill & Partners, Inc., a full-service tradeshow exhibit design firm, recently partnered with Stanley Tools to showcase a new custom rental booth at Orgill Spring 2011 Dealer Market, held February 24 – 26 at the Orange County Convention Center in Orlando, Florida.

Stanley Tools, a brand of Stanley Black & Decker is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use. For over 165 years, the trusted Stanley® brand has been synonymous with quality, value, and reliability.

The Orgill Spring Dealer Market provides a new products showcase for those in the home improvement industry and offers the opportunity to place seasonal inventory orders.

Hill & Partners collaborated with long-time client Stanley Tools to deliver a brand infused environment with a 20×40 custom rental that created a micro-store environment, effectively featuring a variety of Stanley® and Stanley-Bostitch hand tools, including Stanley Tools’ new carbide blade line.  In addition, Hill & Partners managed a separate 20×20 booth for Stanley-Bostitch at the show, where the manufacturer of innovative fastening tools exhibited its pneumatic tool product line.

The impressive Stanley Tools booth featured a large and inviting reception area where attendees had the opportunity to learn about the new carbide blade line and other Stanley® products.

Four towering 16-foot high columns surrounding a diverse display of Stanley Tools added dramatic dimension to the high visibility booth; the columns supported two overhead fabric canopies at varying levels on which corporate branding headers were displayed.

A hardware store environment was created by incorporating silver accents and industry germane elements, including workshop light fixtures.  Diagonal black and yellow stripes on the perimeters of the columns provided additional dimension and introduced a construction zone look and feel to the exhibit.

Oversized black and white imagery displayed throughout the interior and exterior of the booth illustrated a variety of Stanley® and Stanley-Bostitch products in use, while the featured new product popped with color against the subdued backgrounds.  The bold color accents gave dramatic appeal to the well-trafficked booth, yet the exhibit remained true to the widely recognized Stanley® branding through the effective use of the company’s signature yellow and black color scheme.

Michael McMahon, President and CEO of Hill & Partners, Inc., said, “We’re pleased to have had the opportunity to bring Stanley Tools and Stanley-Bostitch to this premier dealer’s market with booths that showcased both companies brand and extensive product lines.”

About Hill & Partners

Hill & Partners, Inc. headquartered in Quincy, Massachusetts, is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents, bringing clients to trade shows both nationally and internationally.  Experience is a key factor in Hill & Partners’ long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client/exhibitor program support and services.  Hill & Partners, established in 1995, has been named one of the Greater Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.

Firm to showcase its wide-ranging offerings at major industry trade show

Hill & Partners, Inc. a full-service trade show exhibit design firm recognized for its inspired services will exhibit at Exhibitor 2011, the world conference and exhibition for trade show and corporate event marketing; the exhibit hall will be open March 28-30 at the Mandalay Bay Convention Center in Las Vegas, NV.

Chew on this… you need fresh ideas from people you can trust….that’s why “Our People Become Your People” is more than just a motto at Hill & Partners.  It’s a promise to meet the great expectations clients have relied on from Hill & Partners since the firm opened its doors in 1995.

Stop by and visit the Hill & Partners 10×20 linear exhibit (booth #1032 on the exhibit hall floor).  The inviting booth will focus on delivering the company message “Our People Become Your People” and will stay true to the firm’s brand by showcasing its extensive offerings of 3D Branded Environments, including  custom exhibits, turnkey rental exhibits and branded interiors.

Come and take a look at a variety of custom and rental components; from unique and eco-friendly materials to innovative flooring, the Branded Environments offered by Hill & Partners are many and varied.

Central to the booth will be a clean lined seating area to allow members of the firm’s sales team to conduct meetings with present and prospective clients.  The creative booth will incorporate an overhead display with a back lit band of client images paired with testimonials to illustrate and underscore the proud partnerships Hill & Partners creates with its clients.

Those wishing to set up a meeting prior to the show are welcome to contact Hill & Partners at 857-403-0312.

“Exhibitor is an excellent forum to showcase the Hill & Partners ‘personality’; we’re certain our exhibit will successfully embody our wide range of offerings and emphasize the customer-oriented approach we bring to each and every project,” said Michael McMahon, President and CEO of Hill & Partners, Inc.

About Hill & Partners

Hill & Partners, Inc. headquartered in Quincy, Massachusetts, is a full service exhibit design company specializing in three dimensional branded environments for trade shows, events and facility installations.  Over the past fifteen years, the company has earned a reputation for exceptional strategic insight, strong account management and inspired design services.  The team at Hill & Partners has worked across many industries and six continents, bringing clients to trade shows both nationally and internationally.  Experience is a key factor in Hill & Partners’ long running relationships with clients including Polartec LLC, Dunkin’ Brands, Samsonite, GTECH and Stanley Black & Decker.   The company offers custom exhibit design and production, custom turnkey rentals, and branded environments along with complete client/exhibitor program support and services.  Hill & Partners, established in 1995, has been named one of the Greater Boston area’s fastest growing companies by the Boston Business Journal.  For additional information, please call 857-401-0312, visit www.hillpartners.com or find the company on Facebook, Linkedin & Twitter.